Born in New York and raised in Los Angeles, Dana began her professional career in the fashion industry as a luxury brand ambassador, trainer and product buyer for top industry retailers such as Nordstrom, Neiman Marcus and Bergdorf Goodman. She was then recruited by luxury optical industry visionary, Oliver Peoples, where she would embark on a highly successful optical career of nearly 20 years. Dana traveled the world for the highly successful brand, managing over 200 foreign and domestic accounts, focusing on sales, product awareness and orchestrating large-scale events.

Ready for the next challenge, she became a licensed optician and went on to run some of the most successful, high-end optometric practices in Los Angeles until starting her own exclusive full-service luxury optical practice within the famed Fred Segal.

Catering to some of the most influential clientele in the world, it was there where she became involved with many charitable organizations providing medical services for various underprivileged communities throughout the country, such as New Eyes for the Needy, Remote Area Medical Clinic and Baby 2 Baby.

Dana understands the needs of ultra-high-net-worth clients and truly enjoys prioritizing them.

Dana lives in Los Angeles with her husband, Edward, daughter, Emme, and Olive, their rescue Chihuahua. She is extremely active and enjoys strength training, Pilates, running, golf and even an occasional Spartan race.

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